Stakeholder involvement
Partnership and trust are central values of the STRABAG Group. In keeping with these guiding principles, we constantly, and with transparent communication, attend to the concerns and needs of our stakeholders – those groups that are influenced by our services or who, for their part, influence the business activity of our company:| Stakeholder group | Communication process |
| Clients | Client surveys, teamconcept partnering model, websites |
| Employees | Appraisal interviews, employee surveys, internal social business platform “connect”, employee magazine, intranet |
| Applicants | Trade fairs, online career site |
| Subcontractors/suppliers | Interviews, ratings, audits |
| Capital market | Annual General Meeting, roadshows, reporting, interviews, website |
| Media | Press releases, press conferences, newsletter, interviews, statements, information, websites |
| Neighbours | Informational events (usually organised by the client) |
| Competition | Cooperation and membership with associations and networks |
| Universities | Cooperative research and development projects, trade fairs, sponsoring, mentoring programmes |
| NGOs | Support and membership in initiatives, research and development, statements, press releases, conferences, interviews, website |
Our understanding of sustainable business includes systematically determining the needs and demands of the stakeholders and reviewing these in a continuous dialogue to ensure that they remain up to date. This is important in order to stay competitive and to align our service portfolio to client demands and market developments. At the same time, we keep a watchful eye out for forward-looking solutions from outside the group which could give new momentum to our core business.
With the launch of our new Work On Progress mission, which highlights sustainability and innovative strength as strategic pillars of STRABAG’s core business, we are helping to raise awareness for the topic of sustainability both within the company and among the general public. A wide reach was ensured with thematic campaigns in social media and traditional outlets as well as on billboards in public spaces. A user-friendly website presents our sustainability strategy along with a selection of lighthouse projects as well as our goals and activities in this regard. Enquiries, comments and criticism are welcomed and processed by experts and specialists within the Group in order to meet the great interest in obtaining information and engaging in dialogue.
This year, investors and analysts were given a financial market update on the CEO transition and the sustainability strategy. Representing the customer side, Austrian motorway company ASFINAG highlighted its ambitious emission targets as well as the need for innovative solutions from the construction industry. The public, represented by the general media and trade press, was informed of our latest sustainability and innovation projects in the form of press events. Using the example of Austria’s first 3D-printed house, a STRABAG office extension at Hausleiten, we explained and demonstrated the technology of 3D concrete printing. At the former oil harbour in Bremen, STRABAG Environmental Technology presented a large circular economy project that includes soil remediation works, the establishment of a building materials recycling centre and the construction of a competence centre for materials recycling.
STRABAG is not only an organiser of but also a participant in various events that aim to provide a discussion platform for Stakeholders. These include specialist conferences and trade fairs as a way to engage with peers and a wide range of experts. Particularly with regard to strategic human resource development, participation in career fairs and university events offers a valuable opportunity to position STRABAG as an attractive employer.
Using a structured client survey (see chapter “Client Satisfaction”), we involve our clients and customers in this process along the entire project life cycle
The issues that have been identified in 2022 as being material in are:
- Client satisfaction
- Digitalisation and innovation
- Occupational safety
- Health protection
- Strategic human resource development
- Fair competition
- Materials
- Waste and circularity
- Energy and emissions
We also report on the following topics: