Stakeholder involvement

Our business activity directly shapes the local environment through buildings or transport infrastructure, for example. In this context, how can we reconcile sustainability with construction? The first step is to engage in a dialogue to understand the interests of the various stakeholder groups and to identify the most important issues.
Partnerships and cooperation are central values for STRABAG. This is why we continuously examine the concerns, demands and wishes of our stakeholders. A stakeholder is anyone who is influenced by our work or who can influence the business activity of our group. We use various different communication processes to engage in a dialogue with them:

Stakeholder groupCommunication process
Clients Client surveys, teamconcept partnering model, websites
Employees Appraisal interviews, employee surveys, internal social business platform “connect”, employee magazine, intranet
Applicants Trade fairs, online career site
Subcontractors/suppliersInterviews, ratings, audits
Capital marketAnnual General Meeting, roadshows, reporting, interviews, website
MediaPress releases, press conferences, newsletter, interviews, statements, information, websites
Neighbours Informational events (usually organised by the client)
Competition Cooperation and membership with associations and networks
Universities Cooperative research and development projects, trade fairs, sponsoring, mentoring programmes
NGOsSupport and membership in initiatives, research and development, statements, press releases, conferences, interviews, website


Our understanding of sustainable business includes systematically determining the needs and demands of the stakeholders and reviewing these in a continuous dialogue to ensure that they remain up to date. This is important in order to stay competitive and to align our service portfolio to client demands and market developments. At the same time, we keep a watchful eye out for forward-looking solutions from outside the group which could give new momentum to our core business.

Material factors and aspects for STRABAG are those which
  • influence the future business activity of the group,
  • encourage or delay the attainment of the strategic priorities,
  • are seen as relevant by stakeholders and influence their decisions,

as well as economic, societal or environmental aspects upon which STRABAG has a relatively strong influence through its activity. To determine the relevant issues, STRABAG drew upon the recommendations within the GRI G4 guidelines.

Stakeholder dialogue and materiality analysis 2015–2016

The organisation of the stakeholder dialogue for the materiality analysis is the responsibility of the Corporate Responsibility staff division. The dialogue is currently limited to the two countries with the greatest contribution to the group output volume, Germany and Austria, but is to be extended to further group companies in the medium to long term.

IDENTIFY and UNDERSTAND

A detailed analysis was conducted in 2015 to
identify the external expectations of STRABAG from current and potential clients, policymakers, NGOs, media, ratings agencies, industry associations and the daily exchange with the various stakeholder groups. After compiling and clustering the more than 100 expectations, they were listed by their frequency of occurrence to derive those issues that are of relevance for STRABAG. The aspects of sustainability which were asked about most often form an important basis for the materiality matrix and the choice of focus in our six strategic fields.

PRIORITISE

This summary of the external expectations and influences was complemented by an
internal perspective from around 60 managers at various group entities in different countries who, in an anonymous survey, were asked to prioritise the issues according to their materiality. Our experts from the Corporate Responsibility staff division then assessed the results of the survey for completeness and with regard to the sustainability context and adapted the catalogue of relevant issues to the information gained from the internal survey.

In a next prioritisation step, selected representatives from the most important external stakeholder groups in the spring of 2016 met with the STRABAG CEO at a
dialogue event at the group headquarters in Vienna to review the updated catalogue of issues.

The following stakeholder groups were represented:
  • Local residents
  • Universities
  • Investors
  • Clients
  • Media
  • Subcontractors/suppliers
  • NGOs
  • The public sector

The representatives of the stakeholder groups were selected in coordination with various group entities on the basis of previously established criteria such as:

  • Representation in the two group countries Germany and Austria
  • Mix of participants according to the two main segments Transportation Infrastructures and Building Construction & Civil Engineering as well as the most important trades
  • Total revenue volume of the projects in the previous financial year
  • Past critical issues

The external stakeholders added the following issues to the catalogue of relevant issues:
  • Satisfaction of local residents
  • Innovation leadership
  • Climate change adaptation
  • Resource management
  • Strategic human resource development/training
  • Reliable partner

Further events and surveys involved the STRABAG employees in the prioritisation of the issues. So that the information gathered was as representative of the group as possible, the dialogues were held at various subdivisions of the two segments Transportation Infrastructures and Building Construction & Civil Engineering in Germany and Austria. Attention was also paid to achieve a mix of technical and commercial staff and a cross section of all hierarchy levels (e.g. construction workers, business unit managers, forepersons). The results were similar to those of the external stakeholders: the employees also saw the subject of innovation as extremely important. The implementation of the corporate values was also identified as a relevant issue.

In a further step, an additional survey was conducted among the STRABAG SE Management Board to prioritise several of the issues.

ASSESS

The impulses from the various internal and external workshops, interviews and surveys were assessed by the CR staff and presented to the STRABAG SE Management Board in the form of a proposal for the materiality matrix.

The Management Board discussed this assessment intensively in September 2016 and then finalised and approved the materiality matrix. In 2017, the annual review conducted by the STRABAG SE Management Board defined “resource management” as an additional material issue. This was further specified in 2018 by including the previously separate issues of “energy and emissions” as well as “material use”.

The issues that have been identified in 2019 as being material in are:
  • Client satisfaction
  • Digitalisation and innovation
  • Occupational safety
  • Health protection
  • Strategic human resource development
  • Fair competition
  • Materials
  • Energy




Beyond the material issues, the updated catalogue of relevant issues comprises the following aspects (as of April 2018):

Anti-discrimination
Child labour
Climate change adaptation
Corporate governance
Dialogue with stakeholders/satisfaction of local residents

Environmental management
Living/implementing the corporate values

Promotion of environmentally friendly technologies/products
Reliable partner
Societal engagement
Sustainable building
Sustainability in the supply chain
Waste management and recycling
Water



Published on website: 27.07.2015 – Last Update: 20.01.2021 11:11:20
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